- Vivid, Head-Turning Color – Bold, ultra-pigmented shades that make a statement.
- Long-Lasting Formula – Designed to stay vibrant through multiple washes.
- Hydrating & Non-Damaging – Conditions while it colors for soft, healthy-feeling hair.
- 100% Vegan & Cruelty-Free – Never tested on animals. No animal-derived ingredients.
- No Harsh Chemicals – Free from ammonia, PPD, and parabens.
- Easy to Apply – Creamy, mess-free formula glides on for even coverage.